Briefing: Demystifying Data Mapping

A friendly approach to illuminating customer data

Overview:

This workshop will help individuals within an organisation to maximise the use of adverse data without exposing customer personal data.
Within every organisation, different teams generate intelligence about customers. In many cases, adverse data is purchased for validation and screening purposes. However, the use of data is rarely uniform across the entire business. We will walk through the creation of an organisation data map to identify where data is generated and used within an organisation.

Learning Objectives:

• To understand how to produce a data map for an organisation or department.
• To increase the awareness of data use within your business.